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You define
choose the market, we provide the content. We're an editorial team that's re-engineered the custom
content business so there's no lost time. Ever. Our team across the globe
works while America sleeps and the results are a dream.
When publishers need their
content fast and laser targeted, they call Lipper Custom
Publishing. We’ve worked with
publishers as small as one-person trade,
association or custom publishing shops; medium size custom publishers like
Sunshine Media and Naylor; to giants like Time/Warner, McGraw-Hill
and Sony.
We’re professionals with over
thirty six years combined experience. Like the best beat reporters, we can crank
out quality copy fast. How fast?
We can deliver ten 1,500-word
articles a week, all written in the voice you want.
These articles aren’t the typical custom publishing “About Us” rehash trash. We
write news features that focus on the top searched terms in your topic area so
the articles are tied to the blazing hot issues of the day. Check out our
samples below.
TOPICS SCIENTIFICALLY-PROVEN TO PROVOKE READER INTEREST
Everyone knows the old PR technique of tying your product to the news. For
example, if you sell tax software and a celebrity gets hit by the IRS, you send
out a press release "How Willy Nelson could beat the IRS and you can too".
Tying your product to the latest news frequently works but we take this
technique one step further. We look for the most searched terms in the topic
area and build articles (and web sites) around those keywords. This is not only
a way to craft an article that is scientifically proven to interest readers but
will also score high on the top ten search engines.
When we ghostwrite for executives, we also use this
technique to widen the appeal of what would otherwise be a boring example of
preaching to the choir.
This approach creates benefits for your ad sales team by
having content that will rank high not just with readers but also with
advertisers.
How can we do it so fast, so much better than anyone else?
RESEARCH AROUND THE CLOCK
We work 24/7. We have a team of researchers on the other side of the globe
who will:
- Create
trend data on the top keywords on the topic.
- Compile
existing articles on the topic.
- Find
experts on the topic, complete with contact information for quick interviewing.
- Perform
message board audits of companies/topic areas to glean key issues.
- Transcribe
the interviews overnight while America sleeps.
While the background work is
done overseas, we do all the interviewing and writing.
WRITING
Choose one of our custom publishing topics (or
create your own) and we’ll craft targeted, market-specific articles just for
you. All you have to do is click a few boxes, and we’ll do the rest.
We can write in whatever voice you choose, with an angle
designed to hook your readers.
We’ve got hundreds of article templates that will work with
each of the main topic areas. These templates make writing a flash but each
article is 100% original. The details and the voices of the individuals
interviewed make each article taste freshly squeezed.
FAST FACT CHECKING
When we submit an article for publication, we send a list of interviewees
including their phone, email and snail mail (to send them an issue when
published). We will also include (for the editors who request it), all our research
including web site grabs and interview transcripts with the facts mentioned in
the story highlighted for easy checking. (To save editors endless searching
through the notes, we use anchor tags/bookmarks in Microsoft Word to point to
the source of each fact in the background document.)
FAST FACT CHECKING BENEFITS
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Our high
level of accountability gives editors confidence.
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By
automatically providing the hyperlinked background research, an editor can
quickly find information to help clarify a point.
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We've
found that this process magically helps sharpen the focus of the stories from
just a boring data dump into something a lot more reader-friendly. After all,
good writing doesn't just give facts, it explains what they mean. Good
analysis makes an article better. Always. It brings the story home.
PRICING
Our prices are very competitive. In fact, not
only can we save you money, we can make you money in ways you never
thought possible.
Instead of getting one-time revenue from ad sales, we can
create a program so that your magazine group gets ongoing income from your
custom publishing imprints. How?
Custom publishing imprints have a long shelf life of 18
months or longer. We can link advertisements to a portal page on your magazine’s
web site that not only creates trackable return on investment for the
advertisers, but also ongoing revenue for you. How is it ongoing?
We’ll create a site that will not only bring in new readers
to your magazine, but a new source of qualified advertising leads that are
already proven to advertise in content like yours. Instead of paying top
dollar for such a lead list, you get paid to collect it. The
advertising leads are already getting value from your content. All you have to
do is give this list to your sales crew to land these new accounts.
SALES & DESIGN SUPPORT
Additionally for clients who want a full service approach, we have freelance
custom publishing advertising experts ready to sell advertisements for your
publication. Need graphics or a new web site? We have teams standing by.
Choose only what you need.
CONTENT ONLY: You tell us the topic, how many
articles you want, the tone and the deadline. A week or so later, you’ve got
your copy edited, fact-check-annotated product ready to drop into your graphics
department.
CONTENT AND WEB SITE: All of the above plus the
ability to create an online version of custom publication that can be a year-round source of exposure for your clients and ad revenue for you.
CONTENT PLUS AD SALES, GRAPHICS AND WEB SITE: If you
want the whole enchilada, give us a call and we'll set up a program that gives
you exactly what you need to succeed.
212-380-1515 or
Info@LipperCustomPublishing.com
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We have interviewed literally hundreds of
celebrities including virtually every major (and minor)
Hollywood star you can name.